![]() If you’re a game designer or are considering selling board games, the key is to understand what each type of player is looking for in a game and design or sell your game accordingly. So, as you can see, the target market for board games can be segmented along many different lines with segments often overlapping each other. However, if a family has someone – a child for instance – who’s in a chess club we would categorize them as a Strategy Gamer. Many families who like games can also be categorized as Casual Gamers. ![]() Casual gamers also tend to prefer games that are light-hearted and fun. They prefer to play games that are easy to learn and can be finished in a short amount of time. ![]() Casual GamersĬasual Gamers are the opposite of strategy gamers in that they don’t like complicated games. Examples of these kinds of games are Heroscape and Blood Bowl. Many strategy gamers also like to play miniatures games, which are board games that use miniature figures instead of playing pieces. Examples of such games are Axis & Allies, Twilight Imperium and Warhammer 40k. They usually prefer games that are complex and have a lot of rules. Strategy Gamers are players who tend to be more competitive and enjoy playing games that require careful planning and lots of strategic thinking. They also like to play more complicated and challenging games that require more time to set up and learn. Hobbyists are typically the most engaged and passionate players of board games. Hobbyists will often join amateur clubs and collect different kinds of games. Hobbyists are people who love board games and play them for fun during their free time. Games that encourage social interaction and communication are often popular with families. For instance, parents could play a nice game of Snakes and Ladders with their younger children and Clue with their older children. There are plenty of family-friendly board games that are suitable for all ages. Board games can be a great way for family members to bond with each other. And playing board games can be a classic activity that children and parents can enjoy together. Familiesįamilies can come together by doing two things – eating together and playing together. Games like Monopoly can provide valuable life lessons about investing and decision-making. Board games like scrabble can help children improve their vocabulary. Board games can be a way to teach children important life skills such as counting, strategy, taking turns and problem-solving. Most parents would also prefer it if their children played more board games than video games. This further helps children grow their social skills. Many children join board gaming clubs – like a local chess club – because of their attraction to a board game. Kids can also like the social aspect of playing games with friends and siblings. They are so used to touch screens, video games and online games that playing a board game can be a new and exciting experience for them. Playing board games is also a way to destress and spend time with the family after a long day at work. Many grown-ups are still uncomfortable playing computer games and would rather play a game of chess or backgammon as they did in their childhood. They also like the social aspect of playing board games as well as the tactile experience of handling and moving physical pieces around a board. And so, it’s no surprise that they tend to have emotional connections to board games of their childhood. Grown-ups are a target market for board games because today’s grown-ups grew up playing such games. If some of your content was shared by accident.The Target Market for Board Games: Who plays board games?īroadly speaking, players of board games can be segmented into these categories: We do our best to keep tabs on infringements. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. All content sourced by fans, online websites, and or other fan community sources. Data has been shared for news reporting purposes only. ©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. Get the scoop on all the popular comics, games, movies, toys, and more every day! Contact and Support ![]() Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
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